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Adventure Tourism in Australia set to TAKE-OFF!

FROM ABN NEWSWIRE

https://www.abnnewswire.net/press/en/121375/Australia-Adventure-Tourism-Market-Expected-to-Reach-$33519-Million-by-2027%E2%80%94Allied-Market-Research.html


"According to a new report published by Allied Market Research, titled, “Australia Adventure Tourism Market Opportunity Analysis and Industry Forecast, 2020–2027,” The Australia adventure tourism market size was valued at $22,370 million in 2019 and is estimated to reach the market value of $33,519 million by 2027.


The growth of the Australia adventure tourism market can be attributed to presence of attractive landscape and availability of a large variety of activities within different cities of the country. Furthermore, strategic marketing initiatives taken by players in the industry coupled with increase in government initiatives to promote tourism drives the country’s adventure tourism industry.


However, risk involved in adventure travelling and unpredictable weather conditions hamper the growth of the adventure tourism industry in Australia. These factors can thereby hamper the growth of the market. Conversely, increase in social media networking and rise in popularity of travel blogging/video logging on social media platforms such as Instagram, and Twitter, are further expected to pique the interest of travellers around the world.


This is expected to increase the popularity of Australia as a tourist attraction, making way for the Australia adventure tourism market growth. The growth of the soft segment can be attributed to activities in this category having moderate to low risk level, and thus, being highly popular among adventure grazers, adventurers, and adventure enthusiasts. The hard segment is also projected to grow at a notable growth rate throughout the forecast owing to gradual increase in the number of people/travellers who are willing to partake in high risk activities.

On the basis of Australia adventure tourism market analysis by activity, the land-based activity segment was the most prominent category accounting for the highest share in 2019. The growth in this segment can be attributed to the fact that these activities are easy to do and are quite economical compared to the other activities.

As per the Australia adventure tourism market forecast based type of traveller, the couple segment was the highest contributor to the Australia adventure tourism market in 2019 and is estimated to growing at a (rate) of 21.7% from 2021 to 2027. The family segment is expected to witness modest growth throughout the forecast period.

According to the age group, the 30-41 years segment dominated the market in 2019. The growth in this segment can be attributed to people in this age group being financially stable and having the energy as well as health to go for different adventure/activities.

Depending on sales channel, the direct segment was the highest contributor to the Australia adventure tourism market in 2019. The growth in this segment can be attributed to it being far cheaper than the alternative. The direct sales channel was also the fastest growing segment in the sales channel category and is expected to grow at a (rate) of 21.2% from 2021-2027.

The key players in the Australia adventure tourism industry have relied on product launch as their key strategy to stay relevant in the Australia adventure tourism market share. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd."



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